Consumer Sentiment In Ghana And Its Implications For Survey-Based Economic Indicators in Africa

During the next decade, many African countries will almost certainly become more politically and economically stable. An increase in the amount of foreign private investment as well as the blossoming of local entrepreneurship will inevitably follow. When this happens, government and private institutions will face obstacles of a different kind. As in most developed economies, the focus will change from building roads to building an information infrastructure. Success and failure of businesses in developed economies is largely based on who has access to the most current and accurate information. This information may range from price-level data to market demand surveys.